Client
Caring Homes
Industry Sector
Social Care / Hospitality
Content Type
Brand Culture / Documentary
Distribution
Website / Social Media
Caring Homes commissioned us to produce a brand film for their flagship care home, Home of Compassion. The goal was to authentically convey the high standard of care, discreet support, and safe, welcoming environment offered to residents, while highlighting the warmth, wellbeing, and dignity at the heart of the home.
Aura Films spent a full day on location capturing the daily life of both residents and staff. Through a fly-on-the-wall approach and intimate interviews, we created a genuine, human-centred film that reflects the compassion and dedication that define the Caring Homes brand. Real voices—those of staff and residents—narrate the story, bringing authenticity and emotional depth to the film.
Cinematic footage was used to showcase the home’s stunning architecture, peaceful gardens, and elegant interiors. In collaboration with the Caring Homes team during pre-production, we crafted in-depth interview questions to ensure the final edit aligned with their core messaging and brand values. The result is a warm, honest, and visually rich film that invites viewers to truly understand the spirit of Home of Compassion.