About the client:
KitKat is a global brand of chocolate bars produced by Nestle.
Film type:
Broadcast Commercial / Narrative
Distribution:
Television
Concept:
Eyeka KitKat wanted to explore unusual breaks, capture the iconic click tap of their chocolate bar and appeal to a younger audience in a short advert.
How we achieved it:
Aura Films wanted to grab the audience’s attention and show them an advert that would stay in their minds. We chose comedy as it appeals to KitKat’s younger demographic and would become easily memorable. We worked through a series of ideas until we found one that was suitable for the product and would draw a laugh from the audience. Casting was key to the advert to ensure the right image for the product was portrayed and the humour was conveyed. To ensure we captured the iconic click snap we spent extra time and preparation on the shooting of their brand imagery.