Essex Online Graduation

Kaplan commissioned us to document their graduation day with the goal of capturing the excitement, pride, and emotion of completing a degree, while also promoting the benefits of studying online. The content was intended for use across their website and social media, with a focus on short-form video that could support both their brand and course marketing.

To keep up with the fast pace and wide range of activity on the day, we used a two-camera setup to ensure nothing was missed. Working in a fluid, documentary style, we followed the event from start to finish—covering the official ceremony, graduates exiting the venue, family celebrations, and the post-event reception. This approach allowed us to authentically capture the joy and energy of the occasion.

We also conducted quick, informal interviews with several graduates throughout the day, asking about their experience with Kaplan and the flexibility of studying online. Their personal reflections brought emotional depth and relatability to the final content.

The main deliverable was a cinematic graduation trailer, combining multiple voices and moments from the day into a compelling narrative that highlighted both the student experience and the advantages of online learning. Alongside this, we produced a collection of short, individual testimonial videos focused on specific courses and student journeys—ideal for sharing across Kaplan’s digital platforms.