Exploring the Craft

Hull & Sons commissioned a brand video to reflect their identity, celebrate company culture, and highlight the meticulous craftsmanship behind each hat. Aura Films crafted a people-focused film that captures the intimate connection between the hatter, the product, and the customer.

Using close-ups, slow motion, and dramatic lighting, we emphasised the fine details of the hat-making process, bringing the artistry to the forefront. These cinematic techniques gave the film a refined and elegant aesthetic. A thoughtful voice-over guides the narrative, deepening the emotional connection and reinforcing the brand’s heritage and values. Complemented by slow-paced classical music, the video evokes the timeless quality and sophistication that defines Hull & Sons.”