Find Your Volcano

Volvic set out to inspire audiences with a powerful brand message: Find Your Volcano — a call to overcome self-doubt, fear, and hesitation in pursuit of personal growth and ambition. This campaign was not about selling a product, but about championing a mindset, embodying the spirit of resilience and inner strength that Volvic stands for.

To bring this vision to life, Aura Films developed and pitched a range of creative concepts before honing in on a final narrative that captured the essence of the message. The chosen concept was visually ambitious and location-driven, requiring extensive pre-production planning, scouting, and logistical coordination to secure the right settings to support the story.

Visual storytelling was key. Every element — from lighting and colour to landscape and movement — was carefully considered through detailed storyboarding and design. The goal was to craft a vibrant, uplifting aesthetic that reflected the brand’s energetic and empowering tone.

Aura Films oversaw the entire production process, ensuring that Volvic’s brand identity was not just seen, but felt — delivering a cinematic, emotionally resonant piece that encourages viewers to push past their limits and embrace their inner fire.