Hot Foil Machine Unboxing

Metallic Elephant commissioned a series of detailed explainer videos for their range of hot foil printing machines. The aim was to create clear, instructional how to content that would guide users through every stage of the process—covering different machines, foils, and materials—while reinforcing the brand’s professional and premium positioning.

Aura Films developed a presenter-led format, beginning with a careful casting process to find a presenter whose style, tone, and delivery aligned with the Metallic Elephant brand. Once selected, we collaborated closely with the client to write and refine scripts for each video, ensuring all key technical information and product benefits were clearly communicated.

Before filming, we spent a day on-site with the presenter and Metallic Elephant’s team to walk through each machine and process. This preparation ensured smooth production and helped identify potential challenges ahead of time. Filming took place in a controlled studio environment, allowing us to maintain consistent lighting, sound, and visual quality across the series. A teleprompter was used to streamline delivery and keep the presentation natural and precise.

Each video features close-up visuals of the machines in use, motion graphics to highlight technical movements, and clear voiceover instructions. A consistent visual style, branded graphics package, and music track tied the series together, resulting in a cohesive, easy-to-follow set of training tools that reflect the high standards of the Metallic Elephant brand.