About the client:
Visit Colchester is an organisation promoting where to visit, stay and live in Colchester.
Promotional Video | Tourism Campaign
The campaign encouraged the general public to use the #iSpyColchester on their images and videos of Colchester and promote the area as a place to visit. There were three main target audiences, families that live in and close to Colchester, groups of young adults visiting from outside Colchester and middle-aged couples visiting for the weekend.
How we achieved it:
We created three one-minute films for each of the three key target audiences for use on Social Media to encourage people to share images of Colchester. The videos are snappy and concise featuring the target audience enjoying age group relevant activities and sharing photos of their journeys through Colchester.